The AnaTOMY of a Website
Websites are not just about looks. You need to know what you want the site to do. Each site below has a brief description about why it was designed as it was and the benefits for doing so. Read through, and then look at your site or site design, and see if it fills the bill and does what you want it to.
Notice the different menus in each of these websites - which works for you?
Two "Home" Pages
This website has a Lead page as the home page. This page is purely decorative and sees the stage for the experience inside. The lead page creates ambiance and context.
This home page showcases almost everything in the site. All headers are links for easy access to the site content.
These graphics help to organize the content. The links help your clients gain easy access to the areas that hold the most interest.
YouTube vides add interest and credibility. Make sure they are relevant and add to your own content. they can stress a point, explain a subject, Even validate your perspective.
The videos are changed regularly to ensure a fresh experience for repeat visitors.
The videos act as signals to the featured content.
The videos can also showcase webinars, teleconferences, workshops and events, and even tips or techniques you want your client to know about.
The footer acts as another 'menu' and allows a good overview of the site's contents and the owners expertise as well as yet another quick access to the interior content.
Contact information is also easily available.
This nice open header makes a good first impression.
This section showcases the varies skills and offerings with links, acting as a menu for easy access to what's inside.
The focus on current events, classes and important offerings give this area importance and immediate access.
List building is a key component of any successful business.
This footer provides contact information that is easy to find.
This home page has floating content that allows the content to slide up as the viewer scrolls down. This keeps the content in front of your customer.
This section contains a brief bio of the owner, but could also contain a brief description of the company or of a featured product or service.
These graphics are an organizing tool for areas of customer interest. This allows easy access to specific content, showcases the breadth of opportunity available and allows the inclusion of several areas of interest without confusion while preventing areas from getting lost.
This is a way to validate your expertise by showcasing awards or other forms of recognition (certificates, etc.).
This is a way to get good coverage of your current offering, of a product or service you want to focus on, or to sell a particular product or service.
Floating Content with Stationary Menu
Notice that the menu is seen all the way down. That is because the content is moving, but the menu stays fixed so there is always easy access.
The top section is used to share more deeply about the service provided, or about the company, service or product that is most significant to your client.
This section is a good place to explain services, as in this case, or to define areas of expertise, major products or to call out ares of concern to your client and how you address them.
Testimonials are always great on the home page. Especially if you are new in business or are unique and the customer needs to be educated on the value you provide.
These graphics provide easy access to interior content
Contact information is always good to have within easy reach!
Clear and easy Site
The header makes a statement and sets the tone.
Here the credibility and focus of the site is established.
Here the graphics define the areas of the site and give quick access to the focused content your customer is looking for.
Contant information is contained on a contact page that will also allow for list building.
Straight FoRward Design
The header says it all. The reason for the site is clear and customers know they are in the right place.
The various services, products or areas of focus are called out in a clear and concise manner. The links give easy access to the sties content areas.
Testimonials are front and center. This gives credibility to the site and is reassuring to customers.
The footer gives a quick overview of the site contents and also acts as another menu giving a quick and easy way to access areas of interest to the customer.
Clarity and Benefit
The header sets the tone.
This section is used to educate the client about the site, owner, company, product or service.
The video explains the benefit of working with a professional, or the benefit of using the product or service.
Videos can be changed easily to keep the website fresh and interesting.
This space can be used to explain the product or service in greater depth or to set a tone, as in this case, where a poem shares understanding in an intimate way.
Contact information and a link to the contact page to enhance list building.