Marketing As If Your Life Depended Upon It
Marketing is the lifeblood of your business. You have no business if you have no customers or clients. If you hate marketing and sales then you have a rough road!
Marketing is just talking about your business, what you offer and what you are trying to accomplish. That doesn’t sound hard does it? You should be passionate about it – you should LOVE talking about what you do. You should love it SO much that people identify what you do with who you are. You should be able to bring every conversation around to what you do – that doesn’t mean you do that all the time, but you CAN do that, if you want.
that’s marketing.
Finding Clients
How do you find people to talk to? In the real world you go to places where folks who might want your services or product congregate. My clients are healers, artists, and other folks who are technology phobic, so I go to healing fairs and art shows. I collect business cards and talk to people. Where would you go?
MODULE ONE
Getting Your Clients Attention
Social media is the vehicle for internet marketing. Your blog is at the heart of this, so doing regular short blogs is the best habit you can develop for marketing. One offs of anything have almost no marketing value..
MODULE TWO
Building Client Relationships
Relationship happens over time. Just meeting someone does not mean you have a relationship with them. Relationships happen as you connect and reconnect. You do this online through social media and by building a list.
MODULE THREE
Engaging Your Clients
Engagement can take several forms. People can comment on your blog, download your offerings, and follow you on any of the social media sites you participate in. People follow those they find interesting and useful in some way.
MODULE FOUR
Getting Your Clients to Buy
Buying happens when: you have something people want; they trust you; what you offer has value. The way you ensure that your customers see these things in you is called building a relationship.
MODULE FIVE
Marketing is just talking about your business, what you offer and what you are trying to accomplish. That doesn’t sound hard does it? You should be passionate about it – you should LOVE talking about what you do. You should love it SO much that people identify what you do with who you are. You should be able to bring every conversation around to what you do – that doesn’t mean you do that all the time, but you CAN do that, if you want.
that’s marketing.
Finding Clients
How do you find people to talk to? In the real world you go to places where folks who might want your services or product congregate. My clients are healers, artists, and other folks who are technology phobic, so I go to healing fairs and art shows. I collect business cards and talk to people. Where would you go?
MODULE ONE
Getting Your Clients Attention
Social media is the vehicle for internet marketing. Your blog is at the heart of this, so doing regular short blogs is the best habit you can develop for marketing. One offs of anything have almost no marketing value..
MODULE TWO
Building Client Relationships
Relationship happens over time. Just meeting someone does not mean you have a relationship with them. Relationships happen as you connect and reconnect. You do this online through social media and by building a list.
MODULE THREE
Engaging Your Clients
Engagement can take several forms. People can comment on your blog, download your offerings, and follow you on any of the social media sites you participate in. People follow those they find interesting and useful in some way.
MODULE FOUR
Getting Your Clients to Buy
Buying happens when: you have something people want; they trust you; what you offer has value. The way you ensure that your customers see these things in you is called building a relationship.
MODULE FIVE
