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As an author I was a bit put off when I learned that some folks are using a book trailer to advertise their book. I wasn’t even sure what a ‘trailer’ was. I learned that a ‘trailer’ was a short video, but that didn’t make me excited – it made me a bit discouraged and dismissive. I was a writer, how was I supposed to get a book trailer? Just exactly what was in a book trailer – how would that apply to me – a non-fiction writer? I had way more questions than answers. I’m resource challenged, so the thought of spending a lot of money on a video that was like a movie trailer was not really an option and seemed a rather daunting at the same time.
Video can be very expensive. My fear was that just like a website – you never know what you are getting until it’s too late. I did a little research and frankly, my anxiety was not reduced. Time passed and I was gifted with the opportunity to be able to produce videos – specifically short (30-60 second) videos. I discovered I loved it and it pulls out my creative side – it’s fun!
Short videos can be used for a variety of uses from client testimonials to tips on how to… and they provide a quick way to engage visitors on your website. I’ve been having fun creating a variety of these videos for a variety of businesses and for a variety of uses. Believe it or not it took me some time to realize that I could make my own book trailer – so I did!
I have to tell you that you can get a lot of information across in 30 seconds! The videos are fast-paced and succinct so viewers get a good sense of your topic and moved to purchase! (at least mine are ;-)) These are short so they are easy to share. They can be attached to email, posted on websites and even used on TV! Book trailers, done right, present your topic in a fast and engaging way, making the sale a no brainer. This is particularly useful if potential readers can’t hold the book in their hand and thumb through it.
How do you know what you are getting? Do your own research and see what other authors are doing and learn whom they work with. Think about your book to get a sense of the style, so that both the book and the video match. You can download my intake form to get a good idea of your own thought process, before you do anything else. Thinking about your video needs will help you think about your marketing in general.
Because of my own concerns I’ve put lots of demos on my website to showcase the range of possibilities to trigger your imagination. I also offer transparent pricing – it’s all there so you know what you are getting into. Some vendors will make it easier to work with them than others. Book trailers are entertaining, fast-paced and short. They encourage prospective buyers to…buy!