Time is our most precious commodity and Social Media often feels like an obligation - more confusing than exciting, more duty than fun. The truth, however is that people buy from and work with other people they know and respect and Social Media is the best, and quickest way to achieve that relationship and standing in the eyes of your future customers.
The variety of options is confusing and the tendency is to put a toe in with the plan of doing more if you see results. A Facebook page that is rarely visited or one where there is a mix of personal friends and potential business. If you do have a business page, then what to do with it and how is it different from a personal page can be confusing.
Being in business is all about relationship. Relationship is not a one-way street, it is a full circle of interaction where both parties get to know each other, learn to like each other and discover how to work together. Relationships like this become the very best client relationships. You create this kind of relationship by talking to your potential customers until they feel comfortable enough with to you buy. If you are not seeing them face to face or talking with them on the phone, then you need to talk with them online and THAT'S what Social Media is all about!
Each platform offers a particular way to engage someone. Used wisely and together they build momentum. By casting a wide net you increase your chance of being noticed by a potential customer, giving them many different chances to get to know you and appreciate the expertise and skill you bring to the table. If you engage them correctly your conversations are interesting, funny, warm and inviting. Social Media helps your customers gain confidence and appreciation with who you are and with what you can do for them.
Sign up for the class on Social Media to get a more in-depth look at what you can gain by being willing to invest in that relationship! There maybe a class in your area, if you live in Spokane, but the online class lets you learn at any time! Check them out!